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Shermin Finance

Floor 2

Copthall House

Stourbridge

West Midlands

DY8 1PH

Call: 03302 30 30 30

Email: enquiries@sherminfinance.co.uk

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Stax is a trading name of Shermin Finance Limited, registered at Homeserve, Cable Drive, Walsall, England, WS2 7BN. Companies House Registration Number 01276121, authorised and regulated by the Financial Conduct Authority (FCA).

We are a credit broker, not a lender and offer facilities to businesses from a panel of lenders.

© 2026 Stax. All Rights Reserved

Simplify finance applications with Stax

The industry-leading loan application platform that combines cutting-edge technology with 50 years of finance expertise. One application, multiple lenders, better outcomes.

Get StartedContact Us
220,000
Customers Served
6
Lending Partners
£750,459,990.62
Loans Originated

Celebrating

50

Years

Shermin Finance

1976 – 2026

About Stax

Innovative technology backed by 50 years of expertise

Stax is the industry-leading loan application and processing platform designed to make financing your home improvements and renewable energy projects smoother and more accessible.

As part of the Shermin Finance Group, we combine cutting-edge technology with decades of financial expertise to deliver trustworthy and efficient solutions.

Why Choose Stax?

  • Streamlined application process
  • Higher approval rates
  • One application form, multiple lenders
  • Backed by Shermin's industry expertise
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Our Story

From Shermin to Stax

A story of continuous evolution and market-leading innovation spanning five decades

1970s

Shermin Finance Founded

Specialist consumer credit broker in home improvement finance

2021

Homeserve Acquisition

Backed by Brookfield's investment power

2022

MVP to Full Launch

Core waterfall decisioning technology deployed market-wide

2024

Stax Brand Launch

Complete rebrand setting new industry standards

2025

Market Leadership

220,000+ customers, 6 lending partners, and over £750m in loans originated

Five Decades of Expertise

What started as Shermin Finance in the 1970s has evolved into something remarkable. When Homeserve acquired us in 2021, backed by Brookfield, it fueled a vision to reshape home improvement finance. The rebrand to Stax in 2024 marked our evolution from a finance broker to a technology platform that defines how modern lending operates.

Market-Leading Results

By 2025, over 220,000 customers had chosen our platform, we had integrated 6 lending partners, and originated more than £750 million in loans. Every line of code, every integration, every user interaction is built on five decades of deep industry knowledge.

Platform Advantages

Key Benefits

Discover how Stax transforms the loan application experience for all stakeholders

Simplify finance applications

  • Intuitive platform makes loan applications straightforward
  • Find information quickly with user-friendly interface
  • Get real-time updates on application status
  • Reduce paperwork and accelerate approvals
Stax application interface on mobile and tablet devices

Significantly boost approval rates

  • Connect to the largest panel of lenders in the industry
  • Increase approval rates compared to traditional single-lender approaches
  • Gain valuable insights into approval patterns with comprehensive analytics
  • Make data-driven decisions to optimise financing operations
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Unique lender waterfall system

  • Route applications through multiple prime and near-prime lenders
  • Maximize approval chances without requiring multiple applications
  • Get the best available chance of approval for customers
  • Improve conversion rates and customer satisfaction for retailers and brokers
Stax lender waterfall process on smartphone

Solutions

Who We Serve

Consumers

Get ready to embark on your home improvement journey with simplified financing.

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Retailers

Elevate your finance operations and transform your offering to customers.

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Lenders

Expand your reach and simplify operations with our comprehensive platform.

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Brokers

Enhance your brokerage services to retail partners with our innovative solutions.

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Features

Tailored for Home Improvement and Renewable Financing

Simplified Application Process

One single application form for all lenders, saving time for both you and your customers.

Access to Largest Lender Panel

Connect to the largest panel of lenders in the industry through a single, efficient platform.

Comprehensive Analytics

Make informed decisions with detailed insights and analytics to drive your business strategy.

Finance Calculator

Use our easy finance calculator to estimate monthly payments and total repayable amounts.

Compliance & Security

Built-in mandatory training ensures excellence in compliance and service for every user.

Ready to transform your finance experience?

Join thousands of satisfied users who have simplified their loan application process with Stax.

Get StartedContact Us
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See Stax in Action

Watch how Stax transforms the financing experience for all stakeholders