Simplify finance applications with Stax
The industry-leading loan application platform that combines cutting-edge technology with 50 years of finance expertise. One application, multiple lenders, better outcomes.
Celebrating
Years
Shermin Finance
1976 – 2026
About Stax
Innovative technology backed by 50 years of expertise
Stax is the industry-leading loan application and processing platform designed to make financing your home improvements and renewable energy projects smoother and more accessible.
As part of the Shermin Finance Group, we combine cutting-edge technology with decades of financial expertise to deliver trustworthy and efficient solutions.
Why Choose Stax?
- Streamlined application process
- Higher approval rates
- One application form, multiple lenders
- Backed by Shermin's industry expertise
See Stax in Action
Watch how Stax transforms the financing experience for all stakeholders
Our Story
From Shermin to Stax
A story of continuous evolution and market-leading innovation spanning five decades
Shermin Finance Founded
Specialist consumer credit broker in home improvement finance
Homeserve Acquisition
Backed by Brookfield's investment power
MVP to Full Launch
Core waterfall decisioning technology deployed market-wide
Stax Brand Launch
Complete rebrand setting new industry standards
Market Leadership
220,000+ customers, 6 lending partners, and over £750m in loans originated
Five Decades of Expertise
What started as Shermin Finance in the 1970s has evolved into something remarkable. When Homeserve acquired us in 2021, backed by Brookfield, it fueled a vision to reshape home improvement finance. The rebrand to Stax in 2024 marked our evolution from a finance broker to a technology platform that defines how modern lending operates.
Market-Leading Results
By 2025, over 220,000 customers had chosen our platform, we had integrated 6 lending partners, and originated more than £750 million in loans. Every line of code, every integration, every user interaction is built on five decades of deep industry knowledge.
Platform Advantages
Key Benefits
Discover how Stax transforms the loan application experience for all stakeholders
Simplify finance applications
- Intuitive platform makes loan applications straightforward
- Find information quickly with user-friendly interface
- Get real-time updates on application status
- Reduce paperwork and accelerate approvals
Significantly boost approval rates
- Connect to the largest panel of lenders in the industry
- Increase approval rates compared to traditional single-lender approaches
- Gain valuable insights into approval patterns with comprehensive analytics
- Make data-driven decisions to optimise financing operations
Unique lender waterfall system
- Route applications through multiple prime and near-prime lenders
- Maximize approval chances without requiring multiple applications
- Get the best available chance of approval for customers
- Improve conversion rates and customer satisfaction for retailers and brokers
Solutions
Who We Serve
Consumers
Get ready to embark on your home improvement journey with simplified financing.
Learn MoreRetailers
Elevate your finance operations and transform your offering to customers.
Learn MoreLenders
Expand your reach and simplify operations with our comprehensive platform.
Learn MoreBrokers
Enhance your brokerage services to retail partners with our innovative solutions.
Learn MoreFeatures
Tailored for Home Improvement and Renewable Financing
Simplified Application Process
One single application form for all lenders, saving time for both you and your customers.
Access to Largest Lender Panel
Connect to the largest panel of lenders in the industry through a single, efficient platform.
Comprehensive Analytics
Make informed decisions with detailed insights and analytics to drive your business strategy.
Finance Calculator
Use our easy finance calculator to estimate monthly payments and total repayable amounts.
Compliance & Security
Built-in mandatory training ensures excellence in compliance and service for every user.
Ready to transform your finance experience?
Join thousands of satisfied users who have simplified their loan application process with Stax.