Simplify finance applications with Stax
Stax delivers a streamlined financial experience, where every user interaction is intuitive and every service we offer is built on a foundation of advanced technology.
Welcome to Stax
Innovative technology backed by 50 years of finance expertise
Stax is the industry-leading loan application and processing platform designed to make financing your home improvements and renewable energy projects smoother and more accessible.
As part of the Shermin Finance Group, we combine cutting-edge technology with decades of financial expertise to deliver trustworthy and efficient solutions.
Why Choose Stax?
- Streamlined application process
- Higher approval rates
- One application form, multiple lenders
- Backed by Shermin's industry expertise
See Stax in Action
Watch how Stax transforms the financing experience for all stakeholders
Our Journey
From Shermin's origins to the Stax platform – a story of continuous evolution and market-leading innovation
Shermin Finance Founded
Established as a specialist consumer credit broker in home improvement finance
Homeserve Acquisition
Shermin Finance acquired by Homeserve, backed by Brookfield's investment power
Shermin Max Concept
Revolutionary platform concept designed to transform lending operations
MVP Launch
First working version deployed with core waterfall decisioning technology
Full Market Rollout
Complete platform launch across all retailer partners and lender integrations
Stax Brand Launch
Complete rebrand and platform enhancement, setting new industry standards
Stax Established as Market-leader
Achieved dominant market position with unprecedented growth metrics
Our Evolution in Phases
Phase 1: Foundation (1970s-2021)
What started as Shermin Finance in the 1970s has evolved into something remarkable. We didn't just adapt to change, we drove it. When Homeserve acquired us in 2021, it wasn't just about capital. It was about backing a vision that would reshape how home improvement finance works in the UK.
Phase 2: Innovation (2021-2022)
The Shermin Max concept, born in April 2021, wasn't incremental improvement. It was revolutionary thinking about how technology could eliminate friction between customers, retailers, and lenders. From MVP to full rollout in just 6 months, we proved that rapid innovation could deliver real market impact.
Phase 3: Transformation (2024)
The rebrand to Stax in January 2024 represented our evolution from a finance broker to a technology platform that defines how modern lending operates. Every line of code, every integration, every user interaction is built on five decades of deep industry knowledge.
Phase 4: Market Leadership (2025)
By May 2025, the numbers told our story: over 65,000 customers had chosen our platform, we'd integrated 6 major lenders, and originated more than £450 million in loans. But numbers alone don't capture the transformation we enabled for retailers and the simplified experience we delivered for customers.
Key Benefits
Discover how Stax transforms the loan application experience for all stakeholders
Simplify finance applications with Stax
- Intuitive platform makes loan applications straightforward
- Find information quickly with user-friendly interface
- Get real-time updates on application status
- Reduce paperwork and accelerate approvals
Significantly boost approval rates
- Connect to the largest panel of lenders in the industry
- Increase approval rates compared to traditional single-lender approaches
- Gain valuable insights into approval patterns with comprehensive analytics
- Make data-driven decisions to optimise financing operations
Unique lender waterfall system
- Route applications through multiple prime and near-prime lenders
- Maximize approval chances without requiring multiple applications
- Get the best available chance of approval for customers
- Improve conversion rates and customer satisfaction for retailers and brokers
Who We Serve
Tailored for Home Improvement and Renewable Financing
Simplified Application Process
One single application form for all lenders, saving time for both you and your customers.
Access to Largest Lender Panel
Connect to the largest panel of lenders in the industry through a single, efficient platform.
Comprehensive Analytics
Make informed decisions with detailed insights and analytics to drive your business strategy.
Finance Calculator
Use our easy finance calculator to estimate monthly payments and total repayable amounts.
Compliance & Security
Built-in mandatory training ensures excellence in compliance and service for every user.
Ready to transform your finance experience?
Join thousands of satisfied users who have simplified their loan application process with Stax.