About Us
Stax: Where cutting-edge technology meets 50 years of finance expertise
Our Story
The Foundation (1970s)
Shermin Finance began in the 1970s with a simple mission: help UK homeowners access the funding they needed to improve their properties. What started as a small brokerage has grown into one of Britain's most trusted names in consumer finance, connecting hundreds of thousands of customers with the right lending solutions over five decades.
Through market crashes, regulatory changes, and technological revolutions, Shermin adapted and thrived. This deep industry expertise now powers Stax, our cutting-edge loan origination platform that represents the future of consumer finance technology.
Our journey has taken us from paper applications processed by hand to sophisticated digital platforms, but our core purpose remains unchanged.
Today, Shermin Finance operates as part of the Homeserve Consumer Finance division under Brookfield ownership. We've maintained our independence while gaining the backing of global financial strength. This combination of heritage and stability positions us perfectly for the next chapter of growth in British consumer finance.
The Creation of Stax
Digital Evolution Timeline
Innovation Meets Experience
As the digital revolution transformed financial services, Shermin Finance recognised that our industry expertise needed a technology platform worthy of our reputation. Rather than buying off-the-shelf software, we decided to build something better. Stax was born from this vision.
Working with leading technology partners including Capgemini and Cognizant, we developed Stax as our proprietary loan origination and processing platform. Every feature was designed around real-world broker needs we'd identified over decades of operation.
The waterfall decisioning system reflects how experienced brokers think. The application flow mirrors what actually works for customers.
Stax Today
Stax launched as more than just Shermin's internal system. As part of the Shermin Finance Group, Stax now serves over 250 home improvement and renewables retailers across the UK. We've taken everything we learned about successful loan processing and built it into a platform that works for modern Britain.
Backed by Shermin's industry relationships and regulatory expertise, Stax represents the future of consumer finance technology.
Our Approach
Heritage
50 years of industry relationships and market intelligence
Innovation
Cutting-edge technology informed by real-world experience
Results
Superior approval rates through intelligent decisioning
Where Heritage Meets Innovation
The magic happens where Shermin's brokerage heritage meets Stax's technological innovation. As part of the Shermin Finance Group, Stax benefits from relationships built over 50 years with every major UK lender. We understand their criteria, their processes, and their appetite for different types of business.
This knowledge powers our technology. Our algorithms don't just process applications randomly. They're informed by decades of successful placements and market intelligence. When a customer applies through Stax, they're accessing both cutting-edge technology and the wisdom of experienced brokers.
Backed by Shermin's industry relationships, Stax delivers approval rates that standalone fintech platforms simply can't match. We combine the efficiency of modern technology with the insight that only comes from five decades in the market.
Our Values
Customer First
Every decision starts with asking what's best for the borrower. Whether they're applying through Stax or working directly with Shermin, customers deserve transparent, fair treatment throughout their journey.
Partnership
We succeed when our retail partners succeed. As part of the Shermin Finance Group, we're committed to building lasting relationships that drive mutual growth and customer satisfaction.
Innovation
Technology should solve real problems, not create new ones. We invest in platforms and processes that genuinely improve outcomes for customers, retailers, and lenders.
Integrity
Backed by Shermin's 50-year reputation, we operate with complete transparency. Our regulatory compliance isn't just about meeting standards – it's about exceeding them.
Excellence
Half a century of experience has taught us that good enough isn't good enough. We strive for exceptional results in everything we do.
Ready to Experience the Stax Difference?
Discover how 50 years of finance expertise combined with cutting-edge technology can transform your business.